#132: What the Brits Want from Loyalty (Short Summary Show)

<p>This week’s short show reviews the 2020 <a href="https://www.mando-connect.co.uk/what-brits-want-from-loyalty/">UK loyalty white-paper</a>, produced by <a href="https://yougov.co.uk/">YouGov</a> together with <a href="https://www.mando-connect.co.uk/">Mando Connect</a> written and researched with the goal of truly understanding what British consumers want from loyalty programmes.</p> <p>This short summary highlights some innovative ideas developed by leading retailers to appeal to socially-savvy younger consumers as well as an overview of the most popular loyalty models and rewards in this incredibly competitive market.&nbsp;</p> <p>Listen for some of the exciting new ideas and trends that emerged in recent years.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p>1) <a href="https://mena.yougov.com/en/">YouGov.com</a></p> <p>2) <a href="https://www.mando-connect.co.uk/">Mando Connect&nbsp;</a></p> <p>3) &nbsp;<a href="https://www.mando-connect.co.uk/what-brits-want-from-loyalty/">UK Loyalty Whitepaper - What the Brits Want from Loyalty</a></p> <p><br></p>