#132 - Storytelling Secrets for Start-Ups, Iris Skrami, Renoon

<p>Today's guest was browsing the internet 3 years ago to find a sustainable black dress. That search for the perfect piece with a purpose turned out to be way harder than she could have imagined. "<em>This shouldn’t be so difficult</em>“, she thought, and an impressive entrepreneur was born. Last year, <a href="//linkedin.com/in/iris-skrami" target="_blank">Iris Skrami</a> co-founded <a href="https://renoon.com " target="_blank">Renoon</a>, a search platform for conscious consumers that offers a curated selection of pre-owned, rental and new products that meet rigorous sustainability standards. A place where you can easily search and find a sustainably produced black dress!</p> <p>Iris is a passionate young entrepreneur on a mission. She is putting her skills and talent into empowering customers to make an impact when buying apparel. According to @Sifted, she is one of the top 70 ‘pioneers of the new world’ and was on the Forbes Under 30 Italy 2021 list. She is a member of the Leaders for Climate Action community, which works to bring together climate-conscious leaders and a certified yoga instructor with a <a href="https://www.youtube.com/channel/UCJQZvtgu53VboDNCyL5qxbA">Youtube channel</a>, which has 100.000+ followers and has clocked up over 10 million views.</p> <p>Tune in to find out</p> <p>🔐 Why storytelling is key to get your start-up off the ground</p> <p>📣 The ingredients to crafting a strong pitch</p> <p>🎯 And why an authentic personal brand is the most impactful</p>