132 - How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff

<p>How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.</p><p>Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.</p><p>Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.</p><p>Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.</p><p>.</p><p>Follow Aaron:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/aaronorendorff/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/aaronorendorff/</a></p><p>Twitter: <a href="https://twitter.com/AaronOrendorff" rel="noopener noreferrer" target="_blank">https://twitter.com/AaronOrendorff</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p><br></p><p>00:00 Intro</p><p>03:23 The Power Of A Well Delivered Sermon</p><p>05:04 Channel, Don’t Create Desire</p><p>11:44 Change Life, Gain A Convert</p><p>15:15 Bad Decisions Leading To Better Decisisions</p><p>17:32 Riding The Endorphin Wave</p><p>19:18 The Tide That Lifts All Ships</p><p>23:20 Go Slow To Go Fast</p