13. Prove Your ROI: How to Avoid Pitfalls and Confusion with RPA

<p><span style="font-weight: 400;">Everybody makes RPA sound easy and exciting, but many companies are struggling to prove its ROI. </span></p> <p><span style="font-weight: 400;">Why is there a discrepancy between the buzz and the results? Why are some companies having great success while others start up and stall out? What are the pitfalls folks are missing? And how can we ensure success with RPA?</span></p> <p><span style="font-weight: 400;">On this episode of Generation Digital Workforce,</span> <a href= "https://www.linkedin.com/in/daniel-segura-a8b27416/"><span style= "font-weight: 400;">Dan Segura</span></a><span style= "font-weight: 400;">, US Enterprise Sales Director at Blue Prism, discusses how to avoid the pitfalls of RPA and get the results you need.</span></p> <p><span style="font-weight: 400;">Here's what we talked with Dan about:</span></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Confusion and clarity around terms in the RPA market</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why most customers aren't successful with RPA (and how they could be)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The pitfalls folks are missing in RPA development </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What a digital worker can and can't do</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How you can succeed with RPA by making the appropriate investment up front (without spending a lot on software)</span></li> </ul> <p><em><span style="font-weight: 400;">To ensure that you never miss an episode of Generation Digital Workforce, subscribe on</span></em> <a href= "https://podcasts.apple.com/us/podcast/generation-digital-workforce/id1500724425"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6e5l80rOJsasWyVZ6PyAZh"><em><span style="font-weight: 400;"> Spotify</span></em></a><e