13 | Audiences: The Journey From Stranger to Buyer

<p>How do you turn a stranger into a customer, and even beyond that, to someone who will attract other people to your business?</p> <p>You're a traffic maker. You're the type of person who can identify your perfect person among a sea of strangers, get relevant and content in front of them and inspire them to join you and your mission by delivering results. But how do you do that exactly?</p> <p>In today's episode of Traffic Makers, Rachel digs deep into the process of turning strangers into buyers and beyond.</p> <p>You'll discover the various kinds of audiences you should be collecting and why each one needs to be handled differently depending on where they are along your funnel.</p> <p>You'll learn about concepts such as cold, warm and hot audiences, as well as intentional interaction and look-alike audiences and where they fit in your funnel.</p> <p>You'll discover the reasons why becoming a buyer doesn't mark the end of your relationship with a customer - it's just another stage of the journey.</p> <p>You'll also learn that, while creating multiple audiences may seem time-consuming and complicated, it is in fact quite easy and only needs to be done once to be effective.</p> <p>Join Rachel as she helps you understand the journey your perfect person takes from stranger to customer, and how you can use it to grow your business!</p> <p>Enjoy!</p> <p> </p> <p>What You’ll Learn in this Show:</p> <ul><li style="font-weight:400;">The journey your audience takes from strangers to buyers who attract others to follow the same path.</li> <li style="font-weight:400;">The various types of audiences you should be collecting.</li> <li style="font-weight:400;">Concepts such as cold audiences, warm audiences, intentional interaction and look-alike audiences and where they fit in your funnel.</li> <li style="font-weight:400;">Why someone buying from you is not the end of the journey, it's just another step along the way.</li> </ul> <p>And so much more...</p> <p> </p> <p>Resources:</p> <p><a href='https://www.f