129: Making Sense of Marketing Differences with Rob Minnick

<p><span style="font-weight: 400;">We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price.</span></p> <p><span style="font-weight: 400;">However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do?</span></p> <p><span style="font-weight: 400;">Our guest today is a client in Tap the Potential’s</span> <a href= "https://www.tapthepotential.com/better-business-better-life-program/" target="_blank" rel="noopener"><span style= "font-weight: 400;">Better Business, Better Life™</span></a> <span style="font-weight: 400;">program, and he helps us dig into the question of “Is different really better?”</span></p> <p><span style="font-weight: 400;">Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well.</span></p> <p><span style="font-weight: 400;">Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute. </span></p> <p><span style="font-weight: 400;">He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf. </span></p> <p><em><span style="font-weight: 400;">Profit by Design is a Tap the Potential Product