129 - How To Create A Product Marketing Strategy, With Alexandria Snow

<p>How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need.</p><p>Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience.&nbsp;</p><p>She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization.</p><p>Follow Alexandria:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/snow-from-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/snow-from-marketing</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>01:43 Not The School For Marketers</p><p>02:53 How I Think About Product Marketing</p><p>05:58 The First 30 Days</p><p>09:10 Product Marketing: Bridging The Gap</p><p>10:27 The Identity Of A Product Marketer</p><p>12:36 Don’t Wait To Hit The Go Button</p><p>17:17 The Marketing Hill I Would Die On</p><p>19:48 Choosing The Right Words</p><p>22:45 The Importance of Personal Brand</p><h1>5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales</h1><p><br></p><p>Produ