128. How to Build Products That Create Change, An Interview with Matt Wallaert

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Matt Wallaert, author of</span> <em><span style= "font-weight: 400;">Start at the End: How to Build Products that Create Change</span></em><span style="font-weight: 400;">. One of my favorite quotes from Matt is one that shows how we are kindred spirits. He says, “If behavior is your outcome and science your process, you’re a behavioral scientist. No Ph.D. required.”</span></p> <p><span style="font-weight: 400;">Matt was one of the first behavioral scientists to leave academia to work in industry, which he has done for over 15 years now. He was head of behavioral science at Microsoft, the first chief behavioral officer in the healthcare industry while at Clover Health, and has done tons of awesome projects along the way (some of which you will learn about in today’s episode). </span></p> <p><span style="font-weight: 400;">During our conversation, we discuss lots of concepts that have past episodes on the show, including those on anchoring, relativity, how to finally change your behavior, how to experiment, and many more </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:43] Today I am so excited to introduce you to Matt Wallaert, author of</span> <em><span style= "font-weight: 400;">Start at the End: How to Build Products that Create Change.</span></em></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[03:28] Matt shares his story and how he got interested in behavioral science. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[05:06] After taking a second psychology class in college, he became addicted to science and started doing a lot of applied work. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[07:56] He left Clover Health in March and ended up moving to California for a year of adventure. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[