128: Brand Strategy, Website Redo, and SEO with Robby Fowler

<p>We are rebuilding our website at Emerald City Productions and I want to share that process with you. Today, I'm having a conversation with the person leading that project, Robby Fowler. We discuss why we are rebuilding the site, some of the brand strategy issues he saw on the current site, what we want the new site to accomplish, and all of the fun SEO tactics he is helping me implement.</p> <p>Robby Fowler - <a href= "https://robbyf.com/">https://robbyf.com/</a></p> <p data-pm-slice="1 1 []">***</p> <p data-pm-slice="1 1 []">Podcast Roadmap: <a href= "https://dannyozment.com/roadmap">https://dannyozment.com/roadmap</a></p> <p data-pm-slice="1 1 []">Questions? <a class= "ProsemirrorEditor-link" href= "https://www.speakpipe.com/podcaststrategies">https://www.speakpipe.com/podcaststrategies</a></p> <p>or email me at <a class="ProsemirrorEditor-link" href= "mailto:danny@emeraldcitypro.com">danny@emeraldcitypro.com</a></p> <p>***</p> <p>Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...</p> <ul> <li>Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!</li> <li>Access to me, my team, and a group of experienced podcasters through a private Slack channel​</li> <li>Monthly Q&A calls with me and the other Podcaster Pod members.</li> <li>Quarterly Expert Calls​</li> <li>Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​</li> </ul> <p>Consider joining my new membership site for <strong>$47/month.</strong> Go to <a href= "https://dannyozment.com/pod">https://dannyozment.com/pod</a></p> <p>Use code JOINPODPOD to get a 1-month free trial.</p> <div>***</div> <div> <p>Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and s