127: The MadTech Podcast Special - Redefining Audience Addressability
127: The MadTech Podcast Special - Redefining Audience Addressability

127: The MadTech Podcast Special - Redefining Audience Addressability

Draco Malfoy

38 min
News
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Description

<div>Our latest Special focusses on audience addressability, and more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, ExchangeWire COO Rachel Smith talks to representatives from Good-Loop, Starcom, and PubMatic about how brands and publishers are starting to adopt new tools and techniques to reach audiences.</div>

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127: The MadTech Podcast Special - Redefining Audience Addressability - Listen Free | WowFM