#127: Liz Wilcox makes your emails better.

<p id="docs-internal-guid-5bb4a7ee-7fff-ec8d-2842-e0da484b8738" dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Email is still the best way to market to your audience.  It builds familiarity, establishes authority and trust.  It can also be horribly misused and cause a lot of ill will when done wrong.  This week I talk to Liz Wilcox who teaches online business owners how to make email genuinely effective.  Liz shares how to build a great welcome series.  Explains why we should stop using the word “copy” and shows me that I’ve been making email much too complicated.  This talk was a big help to me and I hope it saves you as much time as it’s saving me.</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;">  </p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Timestamps:</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 01:36- A strange background</span></p> <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"> <span style= "font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> 04:54- Lose the word ‘Copy”</span></p