127 - How To Execute Brand Performance, With Alexa Kilroy

<p>From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.</p><p>Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.</p><p>You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.</p><p>Follow Alexa:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/alexakilroy" rel="noopener noreferrer" target="_blank">linkedin.com/in/alexakilroy</a></p><p>Twitter: <a href="https://twitter.com/AlexaKilroy" rel="noopener noreferrer" target="_blank">https://twitter.com/AlexaKilroy</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>01:31 Combining Brand And Performance</p><p>02:47 Growing Outside The Bubble</p><p>06:08 The Psychology of Marketing</p><p>09:32 Figuring Out Customer Experience</p><p>12:49 Alexa’s Two Marketing Hills</p><p>17:29 Creating Authority On Landing Pages</p><p>20:50 Becoming Repurposeful</p><p>23:05 Getting Into Google Ads</p><p>26:12 Who Gives A Shit?</p><p><br></p><h1>A Beginner's Guide to Performance Marketing</h1><p>&nbsp;</p><p>&nbsp;</p><p>Per