127. Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song

<p>What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”</p><p>Read a transcript of this episode: <a href="https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/</a></p><p>Subscribe to the Masters of Scale weekly newsletter at <a href="http://eepurl.com/dlirtX" rel="noopener noreferrer" target="_blank">http://eepurl.com/dlirtX</a></p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>