#127 - Book announcement: overcoming startups' biggest challenge - Jag Singh & Oliver Aust

<p>Why do nine out of ten startups fail? What differentiates a future unicorn from your run-off-the-mill startup? More often than not, the answer is communications. As Ben Horowitz points out, “As a company grows, its biggest challenge always becomes communications.” Clearly, no raging success has been built on bad communications.</p> <p>Given the magnitude of this challenge, there is little systematic advice out there how&nbsp;startups and scaleups&nbsp;can overcome this challenge and turn communications from threat to massive opportunity.</p> <p>Jag and Oliver have set out to close this gap. In this episode they announce their forthcoming book which aims to help&nbsp;founders turn communications into their biggest asset, covering external, internal and financial stakeholders. But they need your help: If you are a founder who has raised Series A or a heading communications for a scale-up and might be interested in providing feedback on one of the chapters, please do get in touch:</p> <p>Jag Singh: linkedin.com/in/jagsingh85</p> <p>Oliver Aust: linkedin.com/in/oliver-aust</p>