#126: Tina Sharkey—How to Build a Strong Brand Around Your Core Values

<p><span style="font-weight: 400;">We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices.</span></p> <p><span style="font-weight: 400;">That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness.</span></p> <p><span style="font-weight: 400;">On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now!</span></p> <p><span style= "font-weight: 400;">http://buildingastorybrand.com/126</span></p>