#1255 - CLASSROOM: Who Are “Your People”? Understanding Psychographics

Your target market is more than just “millennials” or “women aged 34-39 living in the midwest.” Identifying the values and beliefs of your ideal customer can be much more powerful and effective. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.   Share: #SideHustleSchool Show notes: SideHustleSchool.com Twitter: @chrisguillebeau Learn more about your ad choices. Visit podcastchoices.com/adchoices