#125 - Taking responsibility as a CEO - Michael Wax, Forto

<p><a href="https://www.linkedin.com/in/mikewax/" target="_blank">Michael Wax </a>is the co-founder &amp; CEO of <a href="https://forto.com/de/" target="_blank">Forto</a>, a Berlin based unicorn that is driving digitalisation and decarbonisation in a sector that is the backbone of the global economy - freight forwarding. Not only is the fast-growing company, formerly known as FreightHub, a top-ranked employer. Michael is also an outspoken CEO who is on a mission to shipping sustainable while further democratising the access globally. <br> <br> Tune in and find out <br> <br> 🎯 Why sometimes every word counts and rebranding allowed Michael to set the sails for an ambitious communication strategy<br> ⛑ What responsibilities Michael sees as a CEO toward his team and society, how he communicates and aligns these with the purpose of Forto<br> 📣 How to stay in contact with the team in a fast growing Unicorn as CEO and the communication principles Michael follows <br> <br> If you find the episode helpful, please share it with your colleagues and friends and<a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo-with-oliver-aust-lena-carlson/id1441419535" target="_blank"> give us a review on Apple Podcasts.</a> <br> <br> If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with <a href="https://www.linkedin.com/in/oliver-aust/" target="_blank">Oliver Aust </a>or <a href="https://www.linkedin.com/in/lenacarlson1/" target="_blank">Lena Carlson </a>on LinkedIn.<br> <br> Thank you for listening!</p>