125 - How To Create A Viral Billboard Campaign

<p>Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.</p><p>Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor &amp; outdoor screens for advertisers.</p><p>He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.</p><p>Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit <a href="http://semrush.com/free" rel="noopener noreferrer" target="_blank">semrush.com/free</a> and try it free for 7 days.</p><p>Follow Matei:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/mateipsatta" rel="noopener noreferrer" target="_blank">linkedin.com/in/mateipsatta</a></p><p>Twitter: <a href="https://twitter.com/mateipsatta" rel="noopener noreferrer" target="_blank">https://twitter.com/mateipsatta</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>