125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps

<p>Social media&apos;s effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well.<br/><br/>This episode explains the difference between a social media fail and a social media crisis, and why the latter is so damaging to a brand or organization.  </p><p>Learn the three categories of a crisis based on responsibility and how social media contributes to each level. Then, three easy steps for how to build a social media crisis plan that will not destroy your reputation. </p><p><br/>Mentioned in the episode: </p><ul><li><a href='https://www.buzzsprout.com/1620658/episodes/8057407'>Episode 123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo</a></li><li><a href='https://cbs6albany.com/news/local/members-of-gov-cuomos-own-party-now-calling-for-his-resignation'>Members of Gov. Cuomo&apos;s own party now calling for his resignation (my interview with CBS 6, WRBG in Albany, NY)</a></li></ul><p><br/></p><p><b>Listen + Subscribe</b> <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a></p>