124 - How Shopify Grew to Over 325k+ YouTube Subscribers

<p>Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.</p><p>Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.</p><p>And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit<a href="https://calendly.com/" rel="noopener noreferrer" target="_blank"> calendly.com</a> for your personalized demo.</p><p>Follow Connor:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/connor-fyfe-films" rel="noopener noreferrer" target="_blank">linkedin.com/in/connor-fyfe-films</a></p><p>Follow Tyler:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/tyler-fyfe" rel="noopener noreferrer" target="_blank">linkedin.com/in/tyler-fyfe</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>04:25 Replace Algorithm With Audience</p><p>09:25 Why Cutting Back Content Isn’t Always The Best Tactic</p><p>12:04 Quan