124. How Being “20% More Human” Can Dramatically Drive Growth with Ethan Beute

<p><span style="font-weight: 400;">As we get caught up in how much the modes of communication have advanced today, we tend to forget the most important aspect which is you, the human.</span></p> <p><span style="font-weight: 400;">In this episode, BombBomb Chief Evangelist Ethan Beute talks us through his new book,</span> <span style="font-weight: 400;">“Human-Centered Communication”</span> <span style="font-weight: 400;">which provides insights on building a better reputation for your company from the communication side of doing business.</span></p> <p><span style="font-weight: 400;">Ethan also gives his take on d</span><span style="font-weight: 400;">ealing with prospects that are yet to go “buy now” mode and balancing our focus between the emotion and the message when communicating with our market.</span></p> <p><span style="font-weight: 400;">Ethan unloads so many valuable bits of wisdom on how you can drive growth to your business so jump into this episode now.</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The benefit of video messaging to businesses</span> <strong>[04:19]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What motivated Ethan to write his second book</span> <strong>[9:35]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The value in prioritizing helping over selling</span> <strong>[15:34]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Dealing with leads that are not yet on the “buy now” mode</span> <strong>[23:28]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The human-centered design model of digital communication</span> <strong>[31:01]</strong></li> <li style="font-weight: 400;" aria-level="1"><