123 -Why Retention Marketing is More Important Than Ever

<p>First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.</p><p>Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.</p><p>Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.</p><p>Follow Val:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/lovevalgeisler/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/lovevalgeisler/</a></p><p>Twitter: <a href="https://twitter.com/lovevalgeisler" rel="noopener noreferrer" target="_blank">https://twitter.com/lovevalgeisler</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h1>Customer Retention: Effective Marketing Strategies</h1><p>How do you boost customer retention? Develop a marketing strategy that focuses on keeping your customers happy so they don’t churn.&nbsp;</p><p>&nbsp;</p><p>Sounds simple, right? The problem is, many companies are terrible at it. Without a strong retention marketing strategy in place, drip marketing and other tactics are not enough to keep customers from leaving.</p><p>&nbsp;</p><p>&nbsp;In