#123: Kristina Pierce- What to Do Before You Pay For Ads

<p dir="ltr">Ads!  The average American sees between 4000 and 10,000 every day.  Most of them are junk.  Some of them work.  Marketing isn’t black magic, it’s a process you can be better or worse executing.  Today I talk to Kristina  Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media.  From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses.</p> <p><strong> </strong></p> <p dir="ltr">Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms.  Don’t just listen to this, bring a pencil.</p> <p><strong> </strong></p> <p dir="ltr">Timestamps:</p> <p dir="ltr">02:03- The conversation that happens before you buy ads.</p> <p dir="ltr">07:20- People make decisions in a certain way.</p> <p dir="ltr">12:42- Get yourself some specialists.</p> <p dir="ltr">22:29- Testing Your offer</p> <p dir="ltr">34:45- Vanity metrics</p> <p dir="ltr">40:20- Pinterest, Bing & other useful forgotten platforms</p> <p dir="ltr"> </p> <p dir="ltr">Want more from Kristina?  Visit her site or on social media:</p> <p dir="ltr">Website: <a href= "http://www.kpiercemedia.com/">www.kpiercemedia.com</a></p> <p dir="ltr">FB: www.facebook.com/kpiercemedia</p> <p dir="ltr">IG: www.instagram.com/piercemedia</p> <p dir="ltr">Linked: www.linkedin.com/in/kristinapiercemedia</p> <p><strong> </strong></p> <p dir="ltr">If you need help with your small business or agency contact the Reynolds Online Agency:</p> <p dir="ltr"><a href= "http://www.reynoldsobm.com/">http://www.reynoldsobm.com</a></p> <p dir="ltr">Join Kellys’ facebook community here:</p> <p dir="ltr"><a href= "https://www.facebook.com/reynoldsobm/">https://www.facebook.com/reynoldsobm/</a></p> <p dir="ltr">To get on the waiting list for Kelly’s group coaching program click here:</p> <p dir="ltr"><a href= "http://www/reynoldsobm.com/gyat">http://www/reynoldso