#122 – The path to finding your purpose and becoming a crack: Oso Trava, Cracks Fund

<p>Every startup founder needs to know what their superpower is. <b>Oso Trava</b> knows pretty well which one is his – connecting people and helping them become the best they can be.</p><p>That realization came with years of creating startups and being an advisor and angel to other founders. Now, Oso&apos;s a <b>general partner at Cracks Fund</b>, a firm that&apos;s investing in early-stage tech disruptors in Latin America.</p><p><em>Today, Oso and I talk about:</em></p><ul><li>What exactly is a &quot;crack&quot;; why and how did Oso enter the startup world; and what lessons Oso took from his endeavors to his role as an investor;</li><li>If founders should build their personal brand, and if it can or should be dissociated from their startups&apos; brand; the growing presence of celebrities in the venture capital world, and the pros and cons of having them as investors in your startup;</li><li>Oso&apos;s transition to general partner at Cracks Fund; how to go from virtual to real-life impact, and the importance of DMS, or doing meaningful shit.</li></ul><p>Hey, <a href='https://www.latitud.com/pt/programs/explore'>apply to be a fellow</a>, <a href='https://go.latitud.com/'>open your startup</a> or <a href='https://updates.latitud.com/newsletter'>sign up for our newsletter</a>.<br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://www.latitud.com/en/podcast'>Podcast</a>. </p>