#122: Tactical Tuesday: Acquiring your Competition

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about the importance and benefits of acquisitions and why it’s an important business tool you should consider.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Many entrepreneurs look at acquisitions as an esoteric, intimidating and highly complex process that’s hard to understand. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">On the contrary, acquisitions are a powerful tool you can use to scale your business. In fact, companies are spending well over $2 trillion a year on acquisitions!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There are two fundamental reasons why you should consider an acquisition. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">First, acquisitions can help prove the value or worth of your current business. Second, it allows you to create new revenue generation.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Acquisitions allow you to improve your current business model and boost your existing performance by decreasing the cost of goods or the cost of marketing.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Acquisitions are considered to be a wise business move because you can often improve operational efficiencies and customer volume. .</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason shares an example of an old SaaS company being acquired by a new player in the ketamine arena. By acquiring their competition, the new player now has the luxury of increasing prices while decreasing costs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason belie