#122: Loyalty Science Lab Insights

<p>The <a href="https://loyaltysciencelab.medium.com/">Loyalty Science Lab</a> is a unique and incredibly useful marketing research facility from Old Dominion University that researches the psychological aspects of loyalty programs.&nbsp;</p> <p>Founded and directed by <a href="https://www.linkedin.com/in/yupingonline/">Yuping Liu-Thompkins</a>, the <strong>Loyalty Science Lab</strong> collaborates with industry leaders to identify and research commercially important concepts that drive loyal customer behaviour.&nbsp;</p> <p>The Loyalty Science Lab therefore combines academic rigour with practical insight, allowing Dr Liu-Thompkins to become a subject-matter expert on the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and customer growth. &nbsp;</p> <p>Dr Liu-Thompkins has published her research in top marketing and advertising journals, and today joins "<a href="https://letstalkloyalty.com/">Let's Talk Loyalty</a>" to share some of the exciting insights from her research that will prove fascinating to anyone running a loyalty program or initiative around the world.&nbsp;</p> <p><br></p> <p><strong>Show Notes:&nbsp;</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/yupingonline/"><strong>Yuping Liu-Thompkins </strong></a><strong>- </strong>Founder &amp; Director of Loyalty Science Lab &amp; Professor of Marketing, Old Dominion University</p> <p><strong>2) Loyalty Science Lab Articles:&nbsp;</strong></p> <p>What Happens When People Get Closer to a Reward? https://bit.ly/3qMEL6E</p> <p>How to Nudge People to Go Further in a Loyalty Program? https://bit.ly/3jH5osg</p> <p>How to Gauge Loyalty Program Engagement - https://bit.ly/36a3yID</p> <p>Your Business Needs a Loyalty Model - https://bit.ly/3hdzySf</p> <p>Are Your Customers Really Loyal? https://bit.ly/3hAUtxx</p> <p><strong>3)</strong> <a href="https://loyaltysciencelab.medium.com/">Loyalty Science Lab&nbsp;</a>on Medium&nbsp;</p>