122 How To Cold Call

Amzy♥️🥺

14 min•0 plays•0 favorites

Business & Finance

Description

Cold calling is an unheralded intervention into someone's already packed schedule. They are distracted by the phone from what they were concentrating on, so they are automatically annoyed. They are time conscious because this call was not in their plan. The person calling them is an unknown quantity, so the trust factor is zero or less than that. They have been cold called by idiots in the past, who say dumb things like, "How are you today" which is an immediate warning bell that we are talking to a nincompoop. The unfamiliar voice triggers “who is this?”, and a feeling that being called by unknown people is not good, “I don't like this”. So how do we call people in a way that we can add value to their business? A good starting point is to define what is the purpose of the call. Anyone thinking of pitching their whatever on the phone, had better rethink right now what they are doing. There are some items we can sell by phone, but actually very, very few with any success. There is only one point in making this call and that is to sit in front of the client at a later date and have a conversation about their needs and whether we might be the solution to any problems they may be having. Having said that, the point is not to bludgeon them into a meeting, should they indicate zero interest. If you plan on staying in business then killing your personal brand is not a good idea. Be gracious on the phone, definitely don't be pushy and be charming. Here is how it can go: "Hello, may I speak with Suzuki san please?" This opening presumes we have a name to ask for. Usually in Japan if you only have a title, you will get killed at the entry point by some lowly minion, whose only joy in life is getting rid of salespeople like you who call unannounced. Let's continue: "Speaking" "Suzuki san, my name is Greg Story, I am with Dale Carnegie. Do you have a moment to speak? When I say my name I slow down

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GeorgiaRay

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