122 - A New Way To Go-To-Market with Media, With Anthony Kennada

<p>How do you create the kind of content your audience actually wants? </p><p>Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.</p><p>Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.</p><p>Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit <a href="http://semrush.com/free" rel="noopener noreferrer" target="_blank">semrush.com/free</a> and try it free for 7 days.</p><p>Follow Anthony:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/akennada" rel="noopener noreferrer" target="_blank">linkedin.com/in/akennada</a></p><p>Twitter: <a href="https://twitter.com/akennada" rel="noopener noreferrer" target="_blank">https://twitter.com/akennada</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h1>How to Write Content For a B2B Audience</h1><p>If you have an B2B business, you know how challenging it is to market to businesses instead of consumers.</p><p>&nbsp;</p><p>That’s why B2B marketing requires a different approach than content market