120 - The Power of Association Marketing, with Casey Adams

<p>Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age. </p><p>Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.</p><p>Follow Casey:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/casey-adams-430b3114a" rel="noopener noreferrer" target="_blank">linkedin.com/in/casey-adams-430b3114a</a></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p><strong>Timestamps:</strong></p><p>0:00 Intro</p><p>02:03 Making The Right Associations</p><p>07:02 How to DM Influencers</p><p>09:18 Creating Instant Connections</p><p>13:25 The Most Powerful Way to Market Yourself</p><p>16:12 Time to Triple Down&nbsp;</p><p>21:48 Embodying The Entrepreneur Spirit</p><p>27:06 Your Podcast As A Media Company</p><p>33:16 Just Get Started Already</p><p>35:59 Exciting Future Shout Out</p><h1>How to Repurpose Short Videos&nbsp;</h1><p><br></p><p>Repurposing short videos is the time saver all marketers are looking for when it comes to getting more bang for your buck.</p><p>&nbsp;</p><p>Quality content can be resource heavy, ensuring you get the most fro