120. Growing a B2B Business in 2021 With Top SMB Expert Michael Haynes

<p><span style="font-weight: 400;">Are you having trouble adapting your B2B business strategies to</span> <span style= "font-weight: 400;">today’s disruptive world? If you answered yes, this episode is for you.</span></p> <p><span style="font-weight: 400;">Leading SMB Growth Expert Michael Haynes joins me to talk about how you</span> <span style= "font-weight: 400;">should strategize to keep your company on top amidst constantly changing consumer needs.</span></p> <p><span style="font-weight: 400;">We cover topics such as understanding the demands of a market, overcoming weaknesses of a company, and Michael’s new mastermind program called “Empower.”</span></p> <p><span style="font-weight: 400;">Tune in now to make sure your company never stops growing with the tons of wisdom that Michael unloads in this episode!</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What’s going on in the SMB world?</span> <strong>[05:30]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Michael’s take on sales and marketing alignment</span> <strong>[07:56]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Going digital with sales and marketing strategies</span> <strong>[11:29]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Collaboration and co-creation beyond alignment</span> <strong>[16:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understanding and delivering the needs of your buyers</span> <strong>[18:47]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Thinking bigger to drive business growth</span> <strong>[20:21]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-w