120 - Do Fractional CMOs Make Any Sense for Business Owners? - Marcus Sheridan

In this episode I spoke with, Marcus Sheridan, author of They Ask, You Answer (https://www.amazon.com/They-Ask-You-Answer-Revolutionary/dp/1119610141), to talk about whether or not Fractional CMOs are a good idea for business owners. A few weeks ago, Marcus posted an "unpopular opinion" on LinkedIn, stating that while he understood why marketers want to work with clients using a "Fractional CMO model," he did not think it was a good idea for business owners, and argued that it just cheapened marketing's true, transformative role in a business (original post: https://www.linkedin.com/feed/update/urn:li:share:6957499522235146240). Because this is the official podcast of Fractional Leadership, the professional association for Fractional Leaders of all types, including Fractional CMOs, our host, Ben Wolf, invited Marcus, in the comments to his post, to come on the show to talk over his thoughts on the subject and see if we could find any common ground. You do not want to miss this lively conversation! Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.