#12: Creating the Perfect Answer to the Question “So, What Do You Do?"

<div data-block-id="block-b1ccdba9-6bfe-41ee-b85e-84b073a97e33"> Words pick locks and the right words can allow you to pick the lock inside somebody's brain to win their trust, make them lean in and buy from you. But to do that you need a powerful tool called a one-liner - a concise statement you can use to clearly explain what you offer. Everywhere you put or say your one-liner acts like another hook in the water helping you reel in more and more fish!</div> <div data-block-id="block-2935f163-e48a-4ca1-9420-d1d797234c26">  </div> <div data-block-id="block-5af6d4b6-1465-4a47-9c31-91ad57cd5adb"> Welcome to Part One in our <em>How To Create Your Marketing Made Simple Sales Funnel</em> series, where J.J. and April breakdown how to create a great one-liner and show you:</div> <div data-block-id="block-76b14911-1ed7-45ab-b7b1-1198b6d66d65">  </div> <ul> <li>The three parts every one-liner needs</li> </ul> <div data-block-id="block-ddd2bbfd-6090-4016-9df4-b59981000b29">  </div> <ul> <li>Where to place your one-liner in your marketing and messaging</li> </ul> <div data-block-id="block-ef2dc4b7-6240-469a-9ce8-1752b013a0ec">  </div> <ul> <li>Great examples you can refer to when creating your one-liner</li> </ul> <div data-block-id="block-577bf84b-ebbd-4d7a-a7ff-5f4d7db8c333">  </div> <div data-block-id="block-6070070b-d96e-4f89-ab3c-66f84092b2e3">We also talk with Josh Taylor, one of our amazing StoryBrand Certified Marketing Guides, who shares how he helped craft a one-liner for his client that worked as an incredible tool to save them from needing to close their doors for good. Contact StoryBrand Certified Guide Josh Taylor directly at <a class="ql-link" href= "https://www.clarifyyourmessage.com/Josh-Taylor" target="_blank" rel= "noopener noreferrer">ClarifyYourMessage.com/Josh-Taylor</a>.</div> <div data-block-id="block-53db48b6-1e9f-4ece-890e-0f27896631f5">  </div> <div data-block-id="block-53f9ccb5-93a2-4d71-9158-8fd03b8e28cd"> --</div> <div data-block-id="block-b242f9e7-17ae-45eb-ad28-be9cabf9d0b1">  </div> <div dat