#118: Tactical Tuesday: How to Maximize Lifetime Access & Fixed Pricing Offers

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about whether or not offering lifetime access or lifetime fixed pricing is a good idea and how you can make this strategy work for your business.</span></p> <p> </p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">In the digital and online space, it’s very common for companies and individuals to offer lifetime access or lifetime fixed pricing. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">This type of approach is especially prevalent among software as a service (SaaS), course-based memberships, the coaching space and other digital products and services.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason believes this is a great strategy for launching a new product or service to jumpstart momentum and early upfront sales. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">If you choose to offer lifetime access or fixed pricing, do it the right way. Unfortunately, many entrepreneurs don’t do the math on what the lifetime cost would look like for maintaining the products and services they’re offering.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Know how much it will cost to provide customer support. It’s important to keep in mind the more customers you have, the more customer support providers you’ll need.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There are many ongoing costs even if you’re offering something fairly low-cost. Jason recommends limiting the number of deals you offer even if the cost is low.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Run the numbers! Determine how many years it will take for you to b