118. Project Pitching 101 with Sarah Lyon

<p dir="ltr"> In this episode I’m introducing you to Sarah Lyon, a full-time freelance writer for publications such as Architectural Digest, Apartment Therapy, The Spruce, Washington Post, and more. We're thrilled to have her here to share her insights and experiences.</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">We delve into Sarah's journey into the world of freelance interiors writing and how her passion for writing and journalism led her down this path, even without a dedicated journalism major at her liberal arts college. Sarah's background as an editor for her student newspaper laid the foundation for her career, honing her technical skills and ethics involved in journalism. After graduating, she moved to New York City and embarked on an exciting career in the world of print magazines.</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">We learn from Sarah how she transitioned into freelancing while working her full-time job and how she was able to balance the unknown of going full time in her business, with the practical things she wanted to make sure she had in place when she finally took the leap. Her transition was gradual and cautious, which allowed her to make an informed decision about going full-time as a freelance writer.</p> <p><strong> </strong></p> <p dir="ltr">You will learn about how to pitch your projects effectively to publications. Sarah recommends introducing yourself, providing context about your projects, sharing your background, and creating a compelling story around your work. She emphasizes the importance of following up on pitches but advises doing so strategically. Remember, it's all about building a professional relationship with editors.</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">Thank you for tuning in to this episode. We hope you found Sarah's journey and advice inspiring. If you enjoyed this podcast, don't forget to subscribe and leave us a review. </p> <p> </p> <p><strong>Meet our guest Sarah Lyon: </strong></p> <p>Sarah Lyon is a Washington DC native,