#118 - How to use branding to stand out - Robert Ermich, DeinHandy & OnTruck

<p>Can a brand make all the difference? Yes, it can! <a href="https://www.linkedin.com/in/robertermich/" target="_blank">Robert Ermich</a> is a passionate and successful serial founder and investor. He masterminded DeinHandy, a portal for mobile phones, which he scaled to market leadership and a successful exit. To a large extent, the success of DeinHandy was built on the brand he built there which received two „German Brand Awards “. Next has been <a href="//www.ontruck.eu" target="_blank">OnTruck</a>, an agency with a climate pledge which offers creative advertising on – you guessed it – heavy goods vehicles. As co-founder and investor @ <a href="https://leevi-health.com">Leevi Health</a>, a health tech start-up with unicorn potential, he now focuses on building a brand that parents of new-borns can trust.</p> <p>Tune into this episode to find out more about</p> <p>🚀 Robert’s version of how Rocket Internet sparked the Berlin Start-Up scene</p> <p>🧑🏼‍🍳 The secret sauce to building a great team</p> <p>🚛 How to change a bad image through good communications</p> <p>If you like this episode, please share it with your colleagues and friends and give us a review on <a href="https://podcasts.apple.com/de/podcast/speak-like-a-ceo-with-oliver-aust-lena-carlson/id1441419535" target="_blank">Apple Podcasts</a>.&nbsp;</p> <p>If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with <a href="https://www.linkedin.com/in/oliver-aust/">Oliver Aust</a> and <a href="https://www.linkedin.com/in/lenacarlson1/">Lena Carlson</a> on LinkedIn.</p> <p>Thank you for listening!</p>