117. “The Juice” on the Value of Content for B2B and their Zero to Ten Journey

<p><span style="font-weight: 400;">By now everyone knows how crucial content marketing is. Effective content marketing connects your business to the right customers and amplifies your brand message. But while B2C brands are nailing it, B2B businesses are having a much harder time finding and distributing their content. </span></p> <p><span style="font-weight: 400;">Today we have</span> <strong>Jonathan Gandolf, Co-Founder and CEO of The Juice</strong><span style="font-weight: 400;">, sharing with us his unexpected journey from craft beer to content marketing and how he envisions the future of B2B marketing. </span></p> <p><span style="font-weight: 400;">Find out the most common problems marketers have, how content marketing has evolved over the years, and what you can do to make your vision a reality. </span></p> <p> </p> <p><strong>We’ll talk about: (to be edited)</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Introduction</span> <strong>[00:00]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Jonathan’s career background</span> <strong>[02:18]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Getting involved with High Alpha</span> <strong>[04:12]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How Jonathan’s craft brewery cut through the noise</span> <strong>[05:19]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Who High Alpha is and what they do</span> <strong>[08:23]</strong> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">The problem with B2B content distribution</span> <strong>[13:35]</strong></li> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">The vision for The Juice</span> <strong>[16:09]</strong></li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Becoming the co-founder of Th