117 - How to Write a Killer Subject Line, With Jay Schwedelson

<p>Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you.</p><p>In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing.</p><p>You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails.</p><p>And if you LOVE The Marketing Millennials drop us a five-star review at: <a href="https://ratethispodcast.com/marketingmillennials" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/marketingmillennials</a>, I really appreciate your support!.</p><p>Follow Jay:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/schwedelson" rel="noopener noreferrer" target="_blank">linkedin.com/in/schwedelson</a></p><p>Twitter: <a href="https://twitter.com/worldata" rel="noopener noreferrer" target="_blank">https://twitter.com/worldata</a></p><p><br></p><p>Keep up to date with the latest news from The Marketing Millennials:.</p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>0:00 Intro</p><p>02:20 Spend Time On The Line</p><p>03:43 The Two Things You Need to Know</p><p>07:36 Power of Segmenta