116. Designing for Behavior Change, Interview with Dr. Steve Wendel

<p><span style="font-weight: 400;">Today I am very excited to introduce you to Steve Wendel, author of</span> <a href= "https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623"> <span style="font-weight: 400;">Designing for Behavior Change</span></a><span style="font-weight: 400;">, head of behavioral science for Morningstar, founder, chairman of the board for Action Design Network, and more. </span></p> <p>In today’s chat, you will hear about confirmation bias, the power of novelty and story, behavior change, the IKEA effect, incentives, and more. There are links to all those past episodes, details about the new Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Lab (where Melina is now teaching), and information about Steve in the notes below.</p> <p><span style="font-weight: 400;">I really loved talking with Steve, he is such a wealth of information and I know you are going to enjoy every second of his thoughts and insights. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[00:41] Today I am very excited to introduce you to Dr. Steve Wendel, author of</span> <a href= "https://www.amazon.com/Designing-Behavior-Change-Psychology-Behavioral/dp/1449367623"> <span style="font-weight: 400;">Designing for Behavior Change</span></a><span style="font-weight: 400;">, head of behavioral science for Morningstar, founder, chairman of the board for Action Design Network, and more.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[01:54] In today’s chat, you will hear about confirmation bias, the power of novelty and story, behavior change, the IKEA effect, incentives...</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[03:49] Designing for Behavior Change is a manual Steve wrote for his team at the time. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[05:55] In the book he shares knowledge as well as