115: The ONE Word That Will Stop a Crisis Dead in its Tracks

<p>After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. </p><p>One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. </p><p>The other—fight back.</p><p>Turns out the latter choice blew up the story. </p><p>This episode is a case study for what the Baldwins should have done to avoid the crisis.</p><p>Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks. </p><p><b>Heard on this episode: </b></p><p><a href='https://www.nytimes.com/2020/12/30/style/hilaria-baldwin-interview.html'> The Hilaria Baldwin Story: &apos;I&apos;m Living My Life</a>&apos; (New York Times, Dec. 30, 2020) </p><p><a href='https://mollymcpherson.com/episode101/'>How to Admit Your Mistakes: The Ellen DeGeneres Apology</a> (Episode 101) </p><p>© Molly McPherson 2021</p>