#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig

<p><strong>Episode Description:</strong></p> <p>In this episode of Awkward Silences, hosts Erin May and John Henry Forster welcome <a href="https://www.linkedin.com/in/ryanglasgow/"><u>Ryan Glasgow</u></a>, CEO of <a href="https://sprig.com/"><u>Sprig</u></a>, to discuss the importance of in-product research. They dive into Sprig’s generative and evaluative research tools, as well as recruiting current customers and reaching out to prospective users for market research. The conversation concludes with a discussion about best practices for in-product research.<a href="https://drive.google.com/drive/folders/1YKPEYaUtgFOdbQGgKfjHzE8JSWcGExWz?usp=share_link"><br> </a></p> <p><strong>In this episode, we discuss:</strong></p> <ul> <li>What is in-product research? Why is it important?</li> <li>The power of real-time research post-launch</li> <li>Strategies and best practices for conducting in-product surveys</li> <li>Shortening the feedback loop with Sprig<br> </li> </ul> <p><strong>Highlights:</strong></p> <ul> <li><strong>[00:01:46] </strong>The role of in-product research in the process of product development</li> <li><strong>[00:04:39] </strong>How Sprig streamlines gathering feedback for in-product research experiments</li> <li><strong>[00:08:26] </strong>Best practices: advice on how to maximize response rate and more</li> <li><strong>[00:14:49]</strong> The benefits of hyper-targeted product research</li> <li><strong>[00:17:55]</strong> Advanced use cases for Sprig - combining sentiment data with conversion data</li> </ul> <p><strong>Sources mentioned in the episode:</strong></p> <ul> <li><a href="http://userinterviews.com/awkward"><u>http://userinterviews.com/awkward</u></a></li> <li><a href="https://sprig.com/"><u>Sprig</u></a></li> </ul> <p><strong>About Our Guest</strong></p> <p><a href="https://www.linkedin.com/in/ryanglasgow/"><u>Ryan Glasgow</u></a> is the Founder and CEO at <a href="https://sprig.com/"><u>Sprig</u></a> (formerly UserLeap), a research platform that provides advanced usabi