114. Mastering LinkedIn Branding for Businesses and Teams

Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal brands.  However, a common concern that comes up is the worry pretty much every company addresses with me: that their staff's LinkedIn profiles were attracting recruiters and their talents are getting poached left, right and center. First things first- It's a very common challenge that many businesses face but doesn’t have to be when done right. In this episode, I share the 3 distinct levels to your organisation's LinkedIn strategy and how everyone's role should be reflected online to get to the desired goals: Level 1: External-Facing Force - Your sales and business development champs. They're the ones who connect your products and services with the customer. Think business-to-business as well as individual sales professionals whose role is to get new customers on board and would be the one who're attending client meetings, pitches and delivering presentations. Their main audience are - you guessed it - decision makers in company’s your organisation is targeting and they want to see everything but statements like ‘exceeded sales targets in 2023 by xx%’ and therelike. Noone wants to be part of another trophy or become a statistic so we need to focus on the experience those people would have, what makes your sales and BD force different to work with and also - what makes this particular person unique? This is where hobbies can come in but also personal stories and achievements like climbing Mt Everest or selling lemonade from the age of 8 years etc. This is where you can be intentional with the story you choose that supports the individual’s position in the organisation  Level 2: People Leaders, Managers and the Executive Powerhouse - Whilst the main audience for your external facing team is future clients and customers, the role that people leaders and managers play on LinkedIn is to not only be a brand ambassador for the products or services the company offers but also to attra