#114: Christina Lenkowski- Getting on Podcasts

<p dir="ltr">This is a great episode!  Christina Lenkowski is a veteran public relations expert. She’s worked for big companies like Cirque du Sole and Dark Horse Comics but what she’s discovered is that podcasts are the most effective form of publicity.</p> <p><strong> </strong></p> <p dir="ltr">Now she helps her clients go from “Best Kept Secret” to “Go-to Expert” by raising their voice on other people's platforms.   There’s a lot here as Christina shares how she gets her clients on 24 shows a year, how you can make it easy for show hosts to book you, and ways you can use the content you generate from appearances.</p> <p><strong> </strong></p> <p dir="ltr">Timestamps:</p> <p dir="ltr">02:02- What working remotely tells you about yourself.</p> <p dir="ltr">04:56- The value of being a podcast guest</p> <p dir="ltr">12:14- Share that content over and over</p> <p dir="ltr">19:11- Anderson Cooper is not coming for you.</p> <p dir="ltr">20:11- Pitching to podcasts</p> <p dir="ltr">24:38- The first paragraph of a pitch to a podcast</p> <p dir="ltr">29:15- Missteps when you pitch a show</p> <p dir="ltr">32:23- You have to be visible to grow</p> <p dir="ltr">36:36- It takes time to get on shows</p> <p dir="ltr">43:16- Repurposing your interview as evergreen content</p> <p> </p> <p dir="ltr">Want more from Christina?  Visit her site or on social media:</p> <p dir="ltr">Website: <a href= "https://www.publicityxchristina.com/">https://www.publicityxchristina.com/</a></p> <p dir="ltr">Quiz: <a href= "https://www.publicityxchristina.com/quiz-landing-page">https://www.publicityxchristina.com/quiz-landing-page</a></p> <p dir="ltr">FB: <a href= "https://www.facebook.com/publicityxchristina">https://www.facebook.com/publicityxchristina</a></p> <p dir="ltr">IG: https://www.instagram.com/publicityxchristina/</p> <p><strong><br /> <br /></strong></p> <p dir="ltr">If you need help with your small business or agency contact the Reynolds Online Agency:</p> <p dir="ltr"><a href= "http://www.reynoldsobm.com/">http://www.reynoldsobm.com<