114: Bringing a business book to life - with Bryn Thompson and Steve Lowndes

<p>We wear many hats at <a href='http://www.hobeck.net'>Hobeck Books</a>. We're editors, cover designers, proof-readers, marketeers and audiobook creators to name but a few of our roles. We recently decided to combine these skills with a new arm of the company, <a href='https://www.archpub.net/'>Arch Publishing Services</a> - helping clients to get their books from concept to finished product. This week we speak to our first clients, Bryn Thompson and Steve Lowndes of <a href='https://www.newworldselling.co.uk/'>New World Selling</a>, a consultancy offering world-class sales training for the business-to-business sector. They'd first considered writing a book together twelve years ago, but it wasn't until the Covid lockdowns that they actually made real progress with their manuscript. We became involved a year ago, and their debut book <a href='https://www.amazon.co.uk/Transformational-Selling-adapt-sales-style/dp/1739295005'>Transformational Selling</a> was published two weeks ago to considerable acclaim. This may not be traditional Hobcast interview territory, but we're sure you'll learn a great deal about the new way to do business in this rapidly changing world.</p> <p>Also this week, we discuss Penguin Random House's decision to limit their internships to candidates from lower socio-economic backgrounds and ask if that will work, plus there's another classic author being put through the  modern sensitivity reader mangle. Is Agatha Christie really that offensive to contemporary audiences?</p> <p><a href='https://www.newworldselling.co.uk/'>HOME | Newworldselling</a></p> <p></p>