#113: Tactical Tuesday: Creating a Quarterly SWOT Analysis to Track Performance

<p><span style="font-weight: 400;">OVERVIEW:</span></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast talks about the concept of doing quarterly SWOT analysIs, how it’s done and why it’s important.</span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE HIGHLIGHTS:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The concept of doing a SWOT Analysis every quarter is something Jason recently learned about and plans to do with his own business. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It’s typically integrated in the business plan and is used to formulate the overall business strategy. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Draw a plus sign on a piece of paper. Start with Strengths in the top left and list the top 5 things your business is good at. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In the top right, write Weaknesses and list the top 5 things your business is bad at or needs help with.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In the bottom left, write Opportunities and list the top 5 options for growing your business like new partnerships. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In the bottom right, write Threats and list the top 5 things that can hinder your business such as competitors, economic shifts and regulations.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Your goal is to knock off at least 20 percent of the items on an annual basis.</span></li> </ul> <p> </p> <p><span style="font-weight: 400;">3 KEY POINTS:</span></p> <ol> <li style="font-weight: 400;"><span style= "font-weight: 400;">Instead of doing a SWOT Analysis