112. Leading and Selling with Noble Purpose w/ Lisa Earle McLeod

<p style="text-align:left;"><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">Purpose is your reason for being — why you do what you do. But</span> <span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">noble purpose</span> <span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">means that what you do is in the service of others. When you have a noble sales purpose, your reason for serving others sits at the center of your commercial model. And that changes everything.</span></p> <p style="text-align:left;">&nbsp;</p> <p style="text-align:left;"><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">In this episode, I interview</span> <a href="https://www.linkedin.com/in/lisaearlemcleod/" target="_self"><span style="color: rgb(130,165,50);background-color: rgb(255,255,255);font-family: Open Sans;"><ins>Lisa Earle McLeod</ins></span></a><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">, Founder and Keynote Speaker at</span> <a href="https://www.mcleodandmore.com/" target="_self"><span style="color: rgb(130,165,50);background-color: rgb(255,255,255);font-family: Open Sans;"><ins>McLeod &amp; More, Inc.</ins></span></a><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">, about how noble selling purpose utterly changes CX and EX for the better.</span></p> <p style="text-align:left;">&nbsp;</p> <p style="text-align:left;"><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">Lisa shared so many actionable pieces of wisdom in our conversation. Here are 3 things you can do immediately and for free:</span></p> <p style="text-align:left;">&nbsp;</p> <p style="text-align:left;"><span style="color: rgb(34,36,47);background-color: rgb(255,255,255);font-family: Open Sans;">- Find and share your customer impact stories</span></p> <p style="text