#112: Do You *Really* Have a Solid Marketing Strategy?

<p>Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at <em><strong><a href= "https://storybrand.com/sales-funnel-plan/">StoryBrand.com/Sales-Funnel-Plan</a>.</strong></em></p> <p> </p> <p>--</p> <p> </p> <p>Many businesses would say they have a solid marketing strategy in place. But in reality, most of those companies don’t have a systematic way to capture leads, follow up with them, and convert them into paying customers. And without that capability, “marketing” is more like a gamble than a sure-fire investment generating a return for the business.</p> <p> </p> <p>In today’s episode, J.J. and April talk with StoryBrand Certified Guide, David Lillard, about the importance of having a great lead magnet so you can build your email list. JJ, April, and David discuss how less than 5% of the clients they’ve ever worked with have had a solid lead generator in place and how they helped them fix that. Tune in now to get practical tips and ideas for a lead magnet you can use in your own business so you can stop gambling away your marketing dollars – and start using them where it counts.</p> <p> </p> <p>Contact StoryBrand Certified Guide David Lillard directly at <em><a href= "https://marketingmadesimple.com/David-Lillard">MarketingMadeSimple.com/David-Lillard</a></em>.</p> <p> </p> <p>--</p> <p> </p> <p>HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: <strong><em><a href= "https://storybrand.com/survey">StoryBrand.com/Survey</a></em></strong></p> <p> </p> <p>HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: <em><strong><a href="https://marketingmadesimple.com/">MarketingMadeSimple.com</a></strong></em></p> <p> </p> <p>START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: <em><strong><a href= "http://storybrand.com/sb7">Storybrand.com/sb7</a></strong></em></p> <p> </p> <p>STORYBRAND