112 - Creating a Brand From the Ground Up - Stæven Frey

Our guest shares how to create a brand and product from the ground up. Stæven Frey is the Chief Strategy Officer for clients through his company, Quantum Branding (www.QuantumBranding.Agency), an evidence-based branding agency in Nashville, TN that helps clients create brands and products that sell. Staeven shares and debunks the 3 biggest branding myths, the key elements of a successful brand, the kinds of data your brand needs to use if it is to be successful, and why marketing seems so complicated to most people and how to simplify it. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.