111 - How to Write Copy That Sticks, With Dakota Robertson

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials (https://ratethispodcast.com/marketingmillennials), I really appreciate your support!. Follow Dakota: LinkedIn: https://www.linkedin.com/in/dakota-robertson-a00bba133 (linkedin.com/in/dakota-robertson-a00bba133) Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: https://twitter.com/Dmurr68 (twitter.com/Dmurr68) LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing (linkedin.com/in/daniel-murray-marketing)  Sign up to The Marketing Millennials newsletter: https://workweek.com/brand/the-marketing-millennials/ (workweek.com/brand/the-marketing-millennials) How to Write Copy That SticksWriting good copy is hard.  How to write copy that sticks - is it even possible?   No matter how much you love writing, it’ll always be challenging to find new ways to say the same things over and over again while still making them sound fresh and exciting.    With that in mind, it might seem like an easy gig for people who thrive on creativity. But trust us when we say that coming up with something that not only sticks but also leaves a mark on your audience isn’t as simple as it sounds.    This article will walk you through the very basics of writing copy that sticks – from identifying your target audience to creating content