111. Founder-led Selling: Science-backed Solutions for Break Through Growth with David Priemer

<p><span style="font-weight: 400;">The world of selling has changed so much. It’s no longer just putting up a website and a couple of clicks later -</span> <em><span style= "font-weight: 400;">Bam!</span></em> <span style= "font-weight: 400;">You just made a sale. </span></p> <p><span style="font-weight: 400;">David Premier comes back to the show as we get knee deep into founder-led selling. Why are we seeing founders struggle and face a lot of inefficiencies? David goes over the little, but actually big misses that stop startups for getting over that hurdle.</span></p> <p><span style="font-weight: 400;">From the image you need to present the prospective buyer to how you make that discovery call, learn what’s going to make your customers buy. So tune in now.</span></p> <p> </p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">A quick background on David</span> <strong>[02:17]  </strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you need to look at how you speak to a customer</span> <strong>[04:30]  </strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Being consistent with your mission and vision will get you farther</span> <strong>[08:54]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to move from features & benefits to problem solving</span> <strong>[11:58] </strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Think about how you can sound different</span> <strong>[16:52] </strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">People buy the product that aligns with their mental image</span> <strong>[18:08]</strong> <ul> <li style="font-weight: 400;" aria-level="2"><span style= "font-weight: 400;">Think about that unknown, unspoken</span> <strong>[24:33] </strong></li> <li style="font-weight: 400;" aria-level="2"><span style= "font