110. The Inbound-Freemium Connection w/ Nicholas Holland

<p><span style="font-weight: 400;">People are coming to your website because they actually want to evaluate you. Who you are online is something that absolutely impacts your business — whether positively or negatively, depending on how you’ve scaled. </span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/nashvilleholland/"><span style= "font-weight: 400;">Nicholas Holland</span></a><span style= "font-weight: 400;">, General Manager and Vice President of Marketing Hub at</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a><span style= "font-weight: 400;">, about marketing considerations for improving website experiences.</span></p> <p> </p> <p><span style="font-weight: 400;">Nicholas talked with me about:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why websites are so crucially undervalued right now</span></p> <p> </p> <p><span style="font-weight: 400;">- The metrics that matter in on-site experiences</span></p> <p> </p> <p><span style="font-weight: 400;">- What’s ahead for marketers in 2021</span></p> <p> </p> <p><span style="font-weight: 400;">- Free vs. freemium at HubSpot and beyond</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"> <em><span style="font-weight: 400;">Google Play</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0L